Childhood obesity is becoming a problem and Blue Cross Blue Shield Arizona health insurance is making efforts to change the outcome. Almost a third of the state’s children are overweight or obese.
Therefore, Blue Cross Blue Shield Arizona health insurance created the Walk On! Challenge. An initiative to get children to exercise 60 minutes per day. The carrier has seen great success this year enrolling over 30,000 fifth graders at a total of 280 schools across the state.
Including fun with the program, Blue Cross Blue Shield Arizona health insurance gives away free electronics to children that follow important tasks such as, walking 60 minutes every day in the month of February.